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Tuesday, April 11, 2006

Bloggers going mainstream

News from Wired yesterday tells about >Blog Burst a new service in which mainstream newspapers are subscribing to blogger content for commentary on specific areas, such as travel, parenting, tech, etc.

Here's a teaser from the Wired story:

A syndication service that delivers commentary from 600 bloggers for use by newspaper publishers is set to launch on Tuesday, further blurring the lines that divide blogs and mainstream media.

BlogBurst, as the service from blog technology company Pluck Corp. is known, includes headlines and articles for use by newspaper publishers in the news or feature sections of their online services, as well as print editions.

Pluck initially has signed up Gannett Co., Washington Post, San Francisco Chronicle, Austin American-Statesman and San Antonio Express. Eventually, the Austin, Texas-based company will offer BlogBurst editorial materials to niche business and overseas publications.

Newspapers are looking to BlogBurst to provide expert blog commentary on travel, women's issues, technology, food, entertainment and local stories, areas where publishers may not have dedicated staff, said Pluck's chief executive, Dave Panos.

In return, a select group of popular bloggers are offered wider distribution for their writings, he said. The online syndicate drives traffic to blog sites, allowing featured bloggers to make money from resulting online advertising fees.

1 comment:

Jill said...

But otherwise BlogBurst is the only one making money? By getting the papers to pay them for the content??