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Monday, February 01, 2010

Introducing St. Vincent Charity Medical Center

With completion of the transaction between the Sisters of Charity Health System and University Hospitals on Dec. 31, 2009, the Sisters of Charity Health System has regained 100 percent ownership and governance of St. Vincent Charity Hospital. With this strong commitment of the founding Sisters of Charity of St. Augustine to this 145-year-old institution, St. Vincent Charity Hospital today is reintroduced to the community as St. Vincent Charity Medical Center.

“St. Vincent Charity Medical Center is not just one place. It is a hospital in the Campus District with off-site facilities across Greater Cleveland, including locations in Solon, Brecksville, Church Square, Brookpark, Independence and the former St. Luke’s,” said Sister Judith Ann Karam, CSA, president and CEO of the Sisters of Charity Health System and St. Vincent Charity Medical Center.

“This modest change to our name also reflects the teaching role of the hospital, which includes training physicians, dentists, podiatrists and many other health care professionals for our community. This is further supported by our developing collaboration with Catholic Community Connection and also with our neighbors, Cleveland State University, Cuyahoga Community College and the Campus District,” said Karam. “Yet it also remains true to our mission as an urban, faith-based hospital and our continuing quest for the highest quality and patient-centered health care across our diverse service lines as well as our evolving role in promoting health and wellness.”

Not only has the organization name changed, but it has also adopted the radiant cross of its parent organization, the Sisters of Charity Health System. This new identity emphasizes St. Vincent Charity Medical Center’s faith-based component as a beacon of hope and an extension of the healing ministry of Jesus. It also more closely ties the hospital to the Sisters of Charity Health System family brand, which is comprised of five hospitals, three grant-making foundations, two eldercare facilities and a number of community outreach ministries in Northeast Ohio and South Carolina.

The name and logo change was implemented internally on Jan. 11. However, the launch became official last week with presentation of the HealthGrades Distinguished Hospital Award for Clinical ExcellenceTM and launch of a new advertising campaign celebrating this accomplishment and rebranding St. Vincent Charity Medical Center.

The rebranding campaign was an effort that began in June 2009 when the marketing department and creative partners, Twist Creative, convened a team of caregivers from across departments to help identify the strengths, weakness, challenges and opportunities present at St. Vincent. Over the course of several months and with the help of patient and employee satisfaction surveys and market research, the team developed brand positioning statements that reflect the personality, character and atmosphere at St. Vincent. The essence of the new brand is: Care you can believe in.

This new tagline reflects how St. Vincent Charity Medical Center delivers faith-based personalized health care. “As when the Sisters of Charity of St. Augustine founded St. Vincent in 1865, our renowned physicians, nurses and staff understand that true healing comes not only from advanced medical technology, but also from a warm, holistic, healing touch,” said Karam.

“We started from the premise that when you’re sick or injured your desire to get well is equal to your desire to be treated well,” said Wendy Hoke, director of marketing and communications at St. Vincent Charity Medical Center. “Our current advertising campaign reflects how our patients find comfort and confidence in an approach to health care worth believing in through the excellent care provided by our physicians and caregivers,” said Hoke.

Completing the new branding is the launch of a new, interactive and highly functional Web site that has reinforced the focus on delivering the best in clinical excellence. Additionally, St. Vincent Charity Medical Center has launched a social media strategy that includes Facebook, Twitter and YouTube.


About St. Vincent Charity Medical Center
St. Vincent Charity Medical Center is Cleveland’s faith-based, high-quality healthcare provider. Our distinguished doctors and caregivers are devoted to treating every patient with clinical excellence and compassionate care. St. Vincent Charity Medical Center is home to the renowned Spine and Orthopedic Institute and the Center for Bariatric Surgery. Owned by the Sisters of Charity Health System, St. Vincent Charity Medical Center delivers health care you can believe in. The Sisters of Charity Health System is a family of hospitals, grant-making foundations, elder care and outreach organizations devoted to healing individual, families and communities. For more information, visit


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Paul said...

Wish the St. Vincent Charity Medical Center a good luck, for they are really doing something great.
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