I’ve never been a big Fortune mag reader. My sensibilities lean more toward small and growing business (ala Inc and Fortune Small Business), but I’m going to have to pick up the 75th anniversary issue after reading Peter Carlson’s story in the Washington Post.
He promises a great issue and has a great intro about the alternating genius and idiocy of its Fortune-telling over the years. I’m hoping for a glimpse at some of Margaret Bourke-White’s work. I consider her a journalistic hero and greatly admire her photography. I’ve got to scoot over to Legacy for an exhibition of her work at Contessa Gallery. But mostly, I want to read Carol Loomis's "My 51 Years (and counting) at Fortune."
Loomis is one of the little-known heroes of journalism. A dogged investigative reporter -- she read 50 years of annual reports for a recent article on Bethlehem Steel -- Loomis specializes in holding the Gucci-clad feet of America's CEOs to the fire. The titles of her greatest hits give you an idea of her bite: "The Madness of Executive Compensation," "AT&T Has No Clothes," "The $600 Million Cigarette Scam" and "Recipe for Jail," a prescient pre-Enron 1999 piece on fraudulent corporate accounting that was illustrated by a cover photo of ledger books being cooked in a big stewpot.
She continued perfecting her craft with “guts and integrity," he writes.
… (she) ranks with Fortune's other great writers. She wrote this memoir with brio and wit. It's an inspiring piece that ought to be required reading in America's journalism schools.